We recently had a chance to interview Daisy Jing, CEO of Banish. Here’s how a top business professional thinks about marketing, public relations, and overall digital strategy.
Daisy, thanks for taking the time to chat with us so that the Forekast community can learn a little bit more about you, your entrepreneurial journey, and your company, Banish.
1. To start, tell us a little about yourself.
Daisy: I am lean leader Daisy Jing, an OG YouTube vlogger who founded a now multi-million beauty product line named Banish. As a mompreneur, I am proud to bootstrap my business that ranked #152nd fastest-growing company in INC500 and to be included in Forbes 30 under 30. I love to share my knowledge and experience in business and marketing, which led me to have a TEDTalk recently.
2. Tell us a little bit about your company, Banish.
Daisy: Growing up “ugly,” I learned that a lot of the skincare products I use have harmful ingredients, such as fragrances or fillers, that break out my skin. Out of frustration, I created my own skincare products in my kitchen, documented the whole process and progress on my YouTube channel, which now garners over 70M views. Thankfully, my own products worked on me and my acne community saw my huge development. They eventually encouraged me to launch my own skincare line. Fast forward to today, me and my diverse team focus on inspiring others and sharing a positive vibe all over the world. Together with the Banish Warriors and Soldiers, we join you in your skin journey.
3. What marketing channel has been the most instrumental to Banish’s success?
Daisy: Content marketing, customer retention/loyalty and SEO.
4. Alternatively, are there any marketing channels that you’ve found to be unsuccessful?
Daisy: We are trying to be more successful at Email Marketing.
5. What does your marketing stack look like today? (which products/channels/tools do you use)
Daisy: Instagram – TikTok – SEO – Influencers/Affiliates – Customer Retention/Loyalty – YouTube.
6. Have you used any traditional or digital PR strategies to grow the company?
Daisy: Yes, for traditional PR strategies, we recently had a billboard and some ads on a bus and certain universities. For digital strategies, we have partnerships with influencers and customers, collaborations with content creators, and building a stronger SEO.
7. Do you use any PR tools currently at Banish?
Daisy: HARO and Launch Grow Joy.
8. What’s one piece of marketing or growth advice you wish you’d known sooner?
Daisy: Find relatable and authentic influencers with the same values, mission, and vision like ours and stick with them. Our edge is my personal story that gave birth to Banish, we continuously amplify that then make it fitting for this generation’s trend and way of marketing (ex. Tiktok, YouTube, IG stories, lives, etc)